Are you getting the consulting fees that reflect the value you provide to your clients?

Consultants, You Are Worth More
Than You Charge

Now finally 12 strategies +1 unveiled
that show how to set higher consulting fees
and avoid becoming a commodity

"How to Set Fees for the Value You Deliver"

Anyone else frustrated by consulting fees
that  fall short of your potential?

If you feel that setting fees for consulting services is a tricky gamble, congratulations. You’ve come to the right place. I am going to make you more money by showing you how to set your fees where they belong--not so aggressively that you lose the work, nor so conservatively that you leave cash on the table. I am going to show you the right way to structure a fee that is fair to the client and worthy of the contribution you make to the client’s success. One thing is most often true: Today you are charging less than you should.
 

!2 +1 proven strategies will improve your profitability
and increase your value in the eyes of your clients

I'm going to dig into over 40 years of my experience as a management consultant and share with you the pricing secrets I've learned from my own mistakes and successes, and from those of my staffs, colleagues and competition. Yes, I've made my share of mistakes, but I've learned from them and earned higher fees as a result. And I've learned that most consulting firms have it all wrong when it comes to billing for their services. You can avoid their mistakes and increase your income starting now.

In a moment I’m going to tell you
the most powerful concept in quoting fees
 
But first I want to tell you the biggest mistake most consultants make

Pricing  consulting services is based on 3 variables,
and rate per hour is not one of them.

Never give your client an hourly or per diem rate. Let me repeat that: Never give your client an hourly or per diem rate—even if you only have a one-day assignment. That turns your service into a commodity open to comparison and competition. Unfortunately consultants have trained clients to expect fees to be based on their time. Hey, your time is not what is for sale. It's your education, experience and expertise that you are bringing to the client and whether it takes you a day or 13 weeks to fulfill the assignment is really not relevant. Why charge clients on a basis that diverts their thought away from the value they are willing to invest in instead to focusing on the cost of every minute you are there?

I'll show you a way you can have your client relate your fee to the value of your consulting service, and that will most always be significantly higher than what you thought your time was worth.

That awful sucking sound is the money you are losing every time
you charge clients on the basis of your effort

If you are billing clients on the basis of your time and effort, then you are leaving thousands of dollars on the table. Clients are not interested in how much effort you will expend. I'll show you what they want and how you can get them to pay a fair price for it. This may be the most important information about consulting fees you will ever receive.

Learn how to use the 3 most powerful variables:
The 3 Musketeers of pricing consulting services

The 3 variables in setting consulting fees are client perceived value, market perceived value, and consultant perceived value. These are three legs of a triangle, and each is important to the fee setting decision. I bet you knew this instinctively but still these are probably the most overlooked factors in setting consulting fees where they belong. I'm going to show you how each variable affects the fee you can charge a client and how you can improve each to set a consulting fee that is both profitable to you and profitable to your client. You will learn how to  increase client perceived value to maximize your fee, and how to reduce the negative pull of MARKET PERCEIVED VALUE to protect your fee.

Click here to learn how to identify and increase
CLIENT PERCEIVED VALUE

The Pricing Triangle is a powerful tool
but it isn't rocket science

I want you to learn these 12 +1 concepts, because I know you can, and I know when you do, you will surprise yourself with the amount of increased revenue you earn. These concepts are set out in an easy-to-read straight-forward book called "Pricing Consulting Services: How to Set Fees for the Value You Deliver." After you've read it you will wonder why you ever billed on the basis of your time and effort. You are going to absolutely love the results you are going to get.

Stop the Bleeding
Don't Let Market Forces, Force You to Discount Your Fees

Don't be known as a discounter. In consulting there are no there are no sales, no holiday specials, no storewide discounts, no going-out-of-business-everything-must-go promotions. "Pricing Consulting Services" will show you chapter-by-chapter how to defend yourself from the competitive forces of the market to keep your fee fair both to you and the client.

Click here to discover how to protect your fee from
MARKET PERCEIVED VALUE

Why wait?
You are losing opportunities to improve your earnings every day you put off applying
these 12 +1 effective concepts

Unless you already know and apply these price setting concepts you will continue to lose opportunities to increase your margins for the consulting work you do. There is no better time than now to be free of the constraint of charging only for your time

With this book you will:

• Break the bad habit of charging like a commodity

• Realize your worth and get paid for it

• Find how to determine the value the client sets on getting his project done

• Discover how to increase the client's awareness of this value
• Learn the different impacts advantages, processes, features and benefits have on the fee
• Judge the pressure of competition on your fee
• Know how to defend your fee from the market forces
• Learn when to reduce your fee without being perceived as a discounter
• Establish your base income requirement
• Know how to make sure you get paid
• Make sure the last thing a client remembers is positive
• Substantially increase your income

No risk guarantee

For an investment of only 19.95--less than what most consultants charge for 12 minutes of their time--you can learn how to increase your fees by thousands of dollars.  I am so convinced that you will find this book will increase your fees that I am going commit to this guarantee: If after 45 days you believe Pricing Consulting Services has not shown you how to set fees for the value you deliver, mail it back for a full refund. I don’t care if it is dog-eared with missing pages. I’ll take it back and send you a refund for the full amount. No questions asked.

And guess what? This handbook is most likely tax deductible as a business expense because it is training material. Check with your tax advisor to see if it qualifies in your case.

Click here for your personal copy of
"Pricing Consulting Services"

E. Michael Shays
The Focus Leader
127 SW 186 Street
Normandy Park, WA 98166
www.BusinessConsultingWealth.com
 

P.S. If you were charged with the task of solving a baffling problem for your client wouldn't you want to be rewarded for what the solution would be worth?

Click here to get started charging what your consulting is worth

COPYRIGHT © JULY 2010 E. MICHAEL SHAYS